Skip to content

WINE INVESTMENT | AN INTRODUCTION

Increasingly, investors are looking outside traditional asset classes to diversify their investment portfolios. Fine wine is now firmly established as an important tax efficient alternative investment which can deliver relative stability and long-term growth.

WINE INVESTMENT HOME
WINE AS AN INVESTMENT ASSET

WINE AS AN INVESTMENT ASSET

At its simplest, in any vintage a finite amount of wine is produced. Over time, as these wines are purchased, cellared, and consumed so supply declines. As the most sought-after wines evolve and improve with age, there is a corresponding increase in demand. Further pressure comes from an ever-expanding pool of global buyers. In short, the dynamics for investment are attractive.

SUPPLY AND DEMAND

There are a number of contributing factors to demand, which can be broadly split between those that fluctuate and those that remain consistent. In the former, global wealth creation is the most pertinent to the health of the fine wine market. This was brought into sharp relief over the last decade with the emergence of various Asian countries, with Hong Kong and China at the forefront, as major new participants. China’s relatively loose fiscal policy resulted in swathe of newly wealthy collectors whose interest drove prices up and up, albeit on a small selection of wines. The correction, when it happened in early 2011, did bring prices down but interest and enthusiasm for wine did not dwindle and it is this fact that makes wine investment such a convincing proposition. As new markets emerge, the underlying knowledge of the collector and their acquisitive desire only adds to the pressure on supply.

On the supply side, there are other factors at play. Demand for the top wines of Burgundy has seen a marked increase over the last few years but it has been frustrated by the vagaries of the weather. Frost and hail over various recent vintages resulting in domaines losing the equivalent of an entire year’s harvest over a four-year period. When such losses feed through the supply chain and allocations are reduced, it is those merchants with the longest standing and strongest relationships with the growers that are best placed to fulfil orders. In this regard Goedhuis Waddesdon is unquestionably one of the best placed merchants. Our relationships not only allow us to offer a broad selection of potential investment wines but also to navigate more fallow times successfully.

WHICH WINES?

WHICH WINES?

  • An investment grade portfolio might include top red Burgundies, wines from the 1855 Bordeaux Classification system, top names from the Rhone Valley, great names from Italy, both north ‘Barolo’ and south ‘Super Tuscans’, Spain - principally Vega Sicilia Unico, and sought after cuvées from Champagne, as well as some select picks from the New World, USA and Australia.
  • As with any investment it is best to mitigate risk by diversifying your portfolio. There are many wines that are considered investment grade but as trends fluctuate, confining your holdings to a narrow selection can be a risky strategy; the breadth of your portfolio is an important consideration.
  • If your investment allows, picking up parcels (5-10+ cases) is advisable, as these can prove more attractive to buyers at exit. Due to Goedhuis Waddesdon having one of the best reputations in the market and longstanding relationships with châteaux, domaines and suppliers globally, we are best placed to offer our customers the right wines for a bespoke investment.
  • MEASURING PERFORMANCE | THE GWL MARKET VALUATION

    We are happy to announce that as of December 2024 we are using our own data to provide you with the most accurate and up-to-date information on the current market prices of the wines in your reserves.

    We compile data from various sources and apply our proprietary algorithm to assess the market price of your wines. Our in-house team has been refining this system since 2021 to offer the most accurate pricing possible for a wide range of wines. We use the lowest realistic market value from a reputable merchant, ensuring prices are up to date whenever possible. When recent merchant listings are unavailable, we use other vintages of the same wine, combined with vintage quality metrics, to estimate a fair valuation.

    For large formats, we use listings specific to that format to account for the premium they often command. When such listings are unavailable, we apply a bottle multiplier to reflect a fair premium based on the region.

    Notwithstanding our considerable database of prices, it is not always possible to provide an automated market valuation so please do not hesitate to contact us for further advice.

    cONTACT OUR BROKING TEAM

    INTERESTED IN WINE INVESTMENT?
    SIGN UP HERE

    Please fill in your details below and one of our team will be in touch.

    By submitting this form, you are consenting to receive marketing emails from: Goedhuis Waddesdon, Reg No. 15218543, Reg Office, 3rd Floor 12 Gough Square, London, EC4A 3DW, GB, https://www.goedhuiswaddesdon.com. You can revoke your consent to receive emails at any time by emailing wine@goedhuiswaddesdon.com.
    Fine Wine Storage

    Impeccable storage with Private Reserves

    Find out more
    Wine Investment
    Find out more
    Contact us
    Find out more