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Goedhuis & Co and Waddesdon Wine Announce Merger to Form Goedhuis Waddesdon


Update effective 19th March 2024:

Further to our November 2023 announcement of the merger between Goedhuis & Co and Waddesdon Wine, as of 1st March 2024 Goedhuis & Co has commenced trading as Goedhuis Waddesdon Limited. As of 19th March 2024, Waddesdon Wine has also been incorporated into the new Goedhuis Waddesdon Limited business.


Goedhuis & Co and Waddesdon Wine are pleased to announce they have signed an agreement to merge, effective from 3 November 2023. Both companies will initially continue to trade under their existing names while the two businesses are fully integrated, to ensure no disruption to clients or suppliers.

The new entity, Goedhuis Waddesdon Limited, is poised to become a formidable presence in the wine industry, uniting exceptional wine expertise, prestigious portfolios and first-class levels of service to create an unparalleled destination for wine collectors, retailers and hospitality businesses seeking to elevate their standards of wine excellence.

Goedhuis & Co is a distinguished, multi-award-winning fine wine merchant with over four decades of experience, celebrated for its expertise in all the great wine regions, with a particular focus on Burgundy and Bordeaux. Goedhuis & Co has received acclaim for its exceptional wine knowledge, demonstrated by its recent victories at both the 2022 Decanter Retailer Awards and IWC Merchant Awards, where the company won hat-tricks in the Burgundy, Bordeaux and En Primeur categories. Their newly acquired subsidiary Private Reserves Limited offers impeccable fine wine storage in Octavian Corsham.

Waddesdon Wine, a subsidiary of the Rothschild Foundation, represents wines from Domaines Barons de Rothschild Lafite and Edmond de Rothschild Heritage exclusively within the UK. Waddesdon Wine also represents Hundred Acre and collaborates closely with esteemed wineries including Chateau Mouton Rothschild, Baron Arques as well as Henri Bourgeois and Penfolds. Waddesdon Wine has successfully marketed these prestigious wines to trade clients, premium retailers, Mayfair restaurants and hotels, and national restaurant groups over the last two decades. Customers include Harrods, Selfridges, Waitrose Cellar and Marks & Spencer.

Chateau Lafite Rothschild will retain a minority shareholding in the newly merged Goedhuis Waddesdon Limited. Saskia de Rothschild, Chairwoman of Lafite remarked; "We've long admired the integrity and buying knowledge of the Goedhuis & Co team. Bringing the two companies together is an excellent long-term move.”


Johnny Goedhuis, who founded Goedhuis & Co in 1981 will serve as Chairman and ambassador of the new company. The strategic goal of this partnership is for Goedhuis Waddesdon to accelerate its expansion while remaining dedicated to offering the finest wines at competitive prices with exceptional customer service. Johnny Goedhuis remarked, “This is a hugely exciting merger between two great companies. Both Goedhuis and Waddesdon share an ethos of delivering the highest level of service to sell the best wines at every price point. What makes this deal so special is the combination of Waddesdon’s extensive reach in the on-trade and their unique relationships with leading Bordeaux chateaux, with Goedhuis’ private client expertise and our extensive contacts in Burgundy and Italy. This creates a truly complementary business, ensuring all clients of Goedhuis Waddesdon benefit from an even broader range of wines of the very highest quality. We are delighted to be joining forces with their great team and look forward to a shared future as a thrilling home for premium wineries and their clients."

Lord Rothschild adds "We are pleased to unite Goedhuis & Co with Waddesdon Wine as their impressive private client business and the unrivalled experience of the Goedhuis & Co team will be a perfect partner to Waddesdon Wine’s deep understanding of Rothschild wines. Waddesdon Wine, based at Waddesdon Manor and in London offers great wines to a wide market. This venture marks a new chapter for Waddesdon as well as complementing its newly refurbished wine cellars.”

Goedhuis Waddesdon’s headquarters will be in London Bridge and at the Rothschild estate, Waddesdon Manor which has recently opened its newly renovated cellars which houses the largest collections of Chateau Lafite Rothschild and Chateau Mouton Rothschild outside of Bordeaux.